Hi, Thanks for this blog...it is rare that we get a chance to pick the brains of visionaries. :) I have followed most of your recent (<1yr) posts on discuss-list and elsewhere and I have heard you say:

Do you sell using features or benefits (this is a whole discussion in itself as I think our WHOLE industry is way off the mark here)?

more than a few times, would you be kind enough to point me to someplace where you have elaborated on it? Thanks!